29 November 2002 e-Bulletin is the electronic newsletter that keeps you abreast of developments at Magna Industrial Co. Limited and provides a quick and easy way for you to submit your comments and questions. We look forward to hearing from you.
MAGNA INDUSTRIAL CO. LIMITED ( a Division of ITW Inc., USA) to Launch EpXylon - the Advanced Polymer-Based Industrial Solutions Technological Advancement Offers Industrial Engineers Innovative Tools to Meet Tighter Than Ever Maintenance Budgets Hong Kong 29 Nov 2002 - Ever thought of the ever-growing work pressure on an engineer in industry? Faced with the wear and tear of the corroded and ageing critical parts or equipment, the lean maintenance budget has to be deployed to tackle the "mission impossible." Replacement of new parts, let alone the entire equipment or machinery, would deemed to be a financial burden. So how can the maintenance engineer survive in this era that stresses cost efficiencies and added values? What can the engineer do to reduce overall costs, secure quality maintenance and ensure, if not improve productivity? Keeping Industrial Users' Needs in Mind EpXylon, the latest industrial solution is developed and meant to be the winning answer for the engineer. It is innovated by Magna Industrial Co. Limited teamed with the coordinated efforts of its parent company, ITW (Illinois Tool Works, Inc., a Fortune 200 Company). EpXylon is thematically a range of polymer-based products pioneered with professional engineers and industrial users' needs in mind, featuring:
Simple Goal - Great Partner The goal of the research and development team at Magna is simple and straight forward - deliver a user-friendly and practical solution to industrial users who tried and failed with various maintenance techniques. EpXylon is designed as a working partner for engineers and users with real problems on hand. "It is made to be effective, speedy, easy-to-use and economical," says Mr. Sudhir Sthalekar, Chief Executive & General Manager of Magna. "EpXylon is a product that engineers will trust by the end of the day as the most viable repair option." To help ensure that EpXylon would deliver the properties that engineers and industrial users want in real industrial applications, the team obtained feedback from trial users. "We asked these users about their experiences with the product (which hadn't been branded yet as 'EpXylon' at the time) and we visited their plants and sites to understand what was working and what wasn't and make adjustments accordingly," recalls Dr. Ricky Ho, Technical Director of Magna. "Most of all, our users like the ease-of-use and wide applicability," comments Mr. C.K. Leung, Sales & Marketing Manager of Magna based on the responses from customer focus groups. "And certainly EpXylon just keeps them with us. When you've found a perfect partner, you won't leave her." About Magna Magna Industrial Co. Limited was established in 1965 in Hong Kong, one of the most advanced technological hubs in Asia. It pledges the best practices in product innovations and customer services as well as operations geared to environmental protection. Servicing the global markets, Magna has always been a pioneer in the most advanced solutions for industrial maintenance and repairs for the past four decades with renowned brands including OMEGA lubricants, MAGNA welding alloys and CORIUM chemicals. Magna is a wholly-owned subsidiary of ITW. Please visit http://www.magnagroup.com. About ITW Illinois Tool Works Inc. designs and produces an array of highly engineered fasteners and components, equipment and consumable systems, and specialty products and equipment for customers around the world. A Fortune 200 diversified manufacturing company with more than 90 years of history, ITW's approximately 600 decentralized business units in 43 countries employ nearly 52,000 men and women who are focused on creating value-added products and innovative customer solutions. Please visit http://www.itw.com. EpXylon is available from the worldwide distributor network of Magna Industrial Co. Limited effective 1 December 2002. For more information, please contact: Sales and Marketing Department
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